Technology
We turn deep, hard-to-explain technology into something the people who fund it, specify it and regulate it can actually grasp.
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The challenge in technology.
The people who build it are too close to it to explain it, and the people who need to back it, buy it or approve it do not share the vocabulary. The gap between the two is where good technology stalls.
It is a translation problem with high stakes. A breakthrough the inventor finds obvious can be opaque to the investor funding it, the customer specifying it and the regulator approving it. Each of them decides the technology’s future, and each needs it explained without being patronized.
The trick is to lose none of the substance. Strip out too much and the experts stop trusting you. Keep it too technical and everyone else switches off. The work lives in the narrow band where a non-expert finally gets it and an expert still respects it.
What we cover.
Technology covers a lot of ground. We work across most of it.
Advanced materials.
New chemistries and composites, and the advantage they unlock.
Energy and industrial technology.
The kit and systems that keep heavy industry running.
Subsea and offshore systems.
Engineering built for places no one can see, and the qualification story that gets it specified.
Digital, data and software.
The platforms and tools reshaping how industry works.
Cleantech and climate technology.
The innovations the transition depends on.
R&D and deep tech.
The science still on its way from the lab to the market.
How we help.
Project and product communications
We explain how a technology works and why it matters to people who do not share the engineering background, from a single product to a whole platform, without dumbing it down or drowning them in detail.
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Brand and reputation
In technology, credibility is the whole game. We build the authority and thought leadership that mark you out as the people who actually know, not just the people with the loudest launch.
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Investor and capital communications
A technical breakthrough is not yet an investment case. We turn the science into a story the market understands and believes, for the raise, the listing or the next round.
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Stakeholder engagement
New technology has to bring regulators, partners and customers with it. We make the case as it climbs the technology readiness levels, from lab to pilot to commercial deployment, for the people whose approval it needs.
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Selected technology work.
Why Myriad.
We have built our name explaining hard things to people who do not have the inventor’s head start, for clients like ExxonMobil, Huntsman, Excelerate and the oilfield majors. That is the whole skill: respecting the substance while making it land with someone outside the lab.
And we cover the full range of how that gets done, from animation and print to film, experiential and digital, with the strategy to choose the right one. Most firms make one kind of thing well. We start from the problem and pick the format that fits.
Common questions.
Can you understand our technology well enough to explain it?
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Will you oversimplify it and lose what makes it credible?
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Do you only do animation, or other formats too?
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Can you handle confidential or pre-launch technology?
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Can you help before the technology is commercial?
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Technology clients.
