Insights.
Views on the industries we work in, the communication challenges inside them, and what actually works.
All
Communication & strategy
The energy transition
Industry & opinion
Behind the work
Communication & strategy
Budget is not a dirty word
The one question clients hate answering, and why answering it gets you better work.
July 2026 · 4 min read
Industry & opinion
Why being understood beats being believed
Trust follows clarity. The order matters more than most communicators think.
April 2026 · 4 min read
Communication & strategy
Clarity is not the same as dumbing down
The narrow band where a non-expert finally gets it and an expert still respects it.
March 2026 · 5 min read