Insights

Thinking out loud.

Thinking out loud.

Views on the industries we work in, the communication challenges inside them, and what actually works.

All

Communication & strategy

The energy transition

Industry & opinion

Behind the work

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Communication & strategy

The best briefs start with a problem, not a deliverable.

Why the strongest briefs name the problem first and choose the deliverable last.

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Communication & strategy

Budget is not a dirty word.

The one question clients hate answering, and why answering it gets you better work.

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Industry & opinion

Why being understood beats being believed.

Trust follows clarity. The order matters more than most communicators think.

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Communication & strategy

Clarity is not the same as dumbing down.

The narrow band where a non-expert finally gets it and an expert still respects it.