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Action on Diabetes Foundation – Action on Diabetes - Raising awareness

An award-winning film on diabetes in Qatar, made for viewers new to the subject.

An award-winning film on diabetes in Qatar, made for viewers new to the subject.

Client

Action on Diabetes Foundation

Background

Almost one in five people are suffering from Diabetes in Qatar; it is clear that action needs to be taken to address the trend and raise awareness of the problem and what can be done to address it.

Myriad was commissioned by the Action on Diabetes Foundation in Doha to create an engaging film that would raise awareness across the population.

The film interviewed key leaders within the Ministry of Health, Diabetes association and other bodies on the issue.

The resulting film won multiple international awards for its straightforward and practical approach to the subject aimed at those with limited knowledge of the subject.

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