Amazon – Travel Security Films
Client
Amazon
Background
Amazon is a massive global company with a huge workforce and staff who travel thousands of miles a year, both for business and pleasure. The safety of their employees abroad is vital to operations. Amazon Corporate Security have put in place several measures to assure the safety of their employees as they crisscross the globe – such as tracker apps, culture guides, emergency numbers, etc. But how could they communicate these measures in a way Amazonians would pay attention to?
Solution
Myriad Global’s idea was to create a series of travel safety films, which would educate and inform Amazon staff about travel best practices - without being bossy and boring! Using a POV-shooting style, we worked closely with Amazon’s internal safety teams and created 3 films, which delivered the information required, in a fun and engaging way. This shooting style made the film feel more ‘personal’ having the effect of making the potential problems become more impactful. We could then offer solutions and advice to make the experience smoother. Educating employees to be more ‘culture-wise’, the films served up a host of tips and tricks for travelers to help them have safe and enjoyable trips. Traveling to different parts of the world (e.g. the Middle East) where locals have very different customs and habits from the US and Europe. The films give viewers a step-by-step guide on how to observe and respect local customs and traditions.
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