Energy
3D and animation
Baker Hughes – NMBL
Client
Baker Hughes
Sector
Energy
Service
Project communications and visualization
Format
3D animated marketing film
Event
Gastech 2025
Product
NMBL modular LNG solution
Audience
Engineers, operators, and industry decision makers
The brief.
Introduce a modular LNG benchmark, in the time it takes to walk past a screen.
Baker Hughes engaged Myriad to produce a short, high impact marketing film introducing the NMBL modular LNG solution for Gastech 2025. The objective was a cinematic, product launch style video that positions NMBL as a benchmark in modular LNG innovation, built to earn attention in the busiest environment the industry has.
The approach.
Commercial clarity over technical vocabulary.
The project began with close collaboration between Myriad and Baker Hughes to define clear marketing objectives, audience priorities, and core messaging. Rather than relying on highly technical terminology, the script and visual narrative were developed in accessible, commercially focused language that communicates value quickly and effectively. A high end, cinematic visual style reflects the premium positioning of the NMBL solution and ensures the film stands out in high traffic environments such as Gastech and other international conferences.
The film.
A product launch, not a product demo.
A bold, cinematic trailer for the NMBL product family: a visually powerful introduction that highlights the key differentiators and inspires engineers to find out more.
The impact.
A premium asset for Gastech 2025 and beyond.
The final film delivered a high impact visual introduction to the NMBL modular LNG solution, giving Baker Hughes a premium marketing asset for Gastech 2025 and beyond. Its cinematic presentation and clear messaging positioned NMBL as an innovative, scalable, and digitally enabled solution within a competitive global market.
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