Myriad is the strategic communications agency for the International Fund for Houbara Conservation (IFHC). Most recently we developed a strategy for IFHC’s world-class education event and for the 19th edition of Abu Dhabi International Hunting & Equestrian Exhibition (ADIHEX). The event served as a platform for IFHC to shape the community into becoming catalysts for change through interactive education. MGM’s role was to develop, execute and implement a communications strategy that amplifies IFHC’s presence and activities at ADIHEX and beyond to a wider audience.