Upon winning the business, our initial role was to work with the architect and design consultant on a wide range of issues such as ergonomics and flow rates of visitors, prior to developing a wide range of the museum’s content.

Myriad were asked to come up with the concepts for up to 19 areas incorporating film, video and interactive multimedia, pulling in archive material from around the World, as well as specifying a wide range of potential hardware solutions. In addition, we worked with Manchester United on the external visual communications strategy encompassing areas as diverse as the website, the development of a series of broadcast TV documentaries on the club, and the development of spin-off activities including merchandise, based on some of the attractions from the museum. Due to the need to regularly update the majority of the exhibits in the museum, Myriad designed all the post-production processes to make them as “future-proof” as is practicably feasible.