Montagu Private Equity
Client
Montagu Private Equity
Background
Myriad first started working with Montagu back in 2006. The key objective was to tell an engaging story to the management teams they are looking to attract to discuss buy-out deals. The issue was how to tell this story in an engaging and compelling way. Myriad’s solution was to develop a series of Buy-out case studies accessible across multiple channels including websites, social media, print and video etc. Messaging and content were designed to be relevant and engaging to a potentially Time poor audience of busy management teams. Eighteen years after starting, Myriad are still working with Montagu.
Requirement
The brief from Montagu Private Equity was to create a series of video case studies, which highlight various companies that Montagu has invested in. The example below focuses on Montagu’s acquisition of Helly Hansen Pro, subsequently rebranded Hansen Protection, from the Helly Hansen Group. Hansen Protection has headquarters in Moss, Norway and specialise in survival suit rental, manufacturing personal protection suits and pro textiles for a range of industries. The film draws upon a series of sound bite interviews and live action footage to highlight the success of the venture and the strong relationship that has been formed.
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