Our scope for the Abu Dhabi Occupational Safety and Health Centre (OSHAD) included the development of their long-term communications strategy, brand identity development and management, full development of creative design and content for all public awareness campaigns and internal and external publications and manuals, along with all ATL and BTL design implementation. We also handled all their public relations and social media content, preparing press releases and speeches and creating posts on their social media platforms which we also disseminated and monitored. We built relationships with relevant journalists to ensure appropriate coverage in the media of OSHAD’s news. We acted as an extension of their communications team and advised on strategic communications planning as well as facilitating relationship building with relevant industry associations.