Taylor Wimpey – Central London Residential Films
Client
Taylor Wimpey
Background
Taylor Wimpey is one of the largest residential developers in London and part of the FTSE 100. They take a bespoke approach to creating distinctive luxury properties in Central London locations that are each unique and of the highest quality.
The Requirement
TWCL wanted to showcase individual developments across London, boosting project and brand awareness, by incorporating a mixture of media channels. Myriad’s solution was to create bespoke films, using conventional and drone filming, that take the viewer on a journey, highlighting the distinctive detail and luxurious features of each development. TWCL were trying to reach an overseas audience that were not able to just ‘pop in’ and look at a showroom. The films were very well received and used across TWCL websites and their partner estate agents in the UK and overseas.
The final residential films needed to be engaging ‘rich communication’ that targeted new customers and help to win new business. A key aim was to showcase the high-end finishes and amenities, but also share the TWCL ethos of expert design, high quality craftsmanship, practicality, and investment security.
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