Infrastructure
Film
DP World – Fraud Awareness Drama
Client
DP World
Sector
Infrastructure
Service
Safety and behavior change
Format
Drama film
Year
2023
Shot
London, two days, cast and dressed set
Turnaround
Brief to final film in six weeks
Role
Hero film, International Fraud Week
The brief.
Fraud stopped looking like fraud.
With generative AI and deepfakes, the threat DP World’s people needed to recognize no longer arrives as a clumsy email; it arrives as a familiar face on a video call. DP World runs a zero-tolerance program with global launch days, sessions and events, and they needed a hero film for International Fraud Week that would make the new threat impossible to dismiss.
The opportunity.
Don’t warn people about deepfakes. Show them one working.
Compliance films get politely ignored; drama doesn’t. We built a presenter-led dramatic film that walks the audience inside the fraud: what deepfakes are, how they’re made, how convincing they’ve become, and the behavior that defeats them, saying something the moment anything feels unusual. Seeing the trick performed is what makes people check.
The work.
A drama shot like a drama.
Two days in London with a professional cast and a studio dressed as a hacker’s basement, produced to the standard the story needed to be believed. The presenter carries the audience through the mechanics while the drama shows the consequences. Brief to final film in six weeks, on budget, ready for the global launch.
The impact.
The film International Fraud Week opened on.
The drama became the hero piece of DP World’s global campaign, shared publicly on LinkedIn by the senior executive team, and giving business units worldwide a shared, vivid reference point for a threat that most training material hadn’t caught up with. When the point of a film is that seeing is no longer believing, making people feel that for ninety seconds does more than any policy document.
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