Energy
Film
ExxonMobil – Baytown 100
Client
ExxonMobil
Sector
Energy
Service
Brand and reputation
Format
Film
Year
2019
Audience
Employees, community and company
The brief
Very few industrial sites reach one hundred, and fewer still matter this much when they do.
ExxonMobil’s Baytown complex turned a century old in 2019: a hundred years of operations, generations of employees, and a community that grew up alongside it. The anniversary needed a film that did the century justice.
The opportunity
A centenary film is really a film about people.
The machinery changed beyond recognition across the hundred years; what carried through is the workforce and the town. The film tells the site’s story through that continuity, earliest development to the complex Baytown is today.
The work
A century compressed without being flattened.
An anniversary film for the Baytown 100 celebrations, drawing the hundred-year arc of the complex’s development into a story for the people who work there now and the community around it.
The impact
A film that moved the people it was about.
Baytown 100 landed harder than any corporate anniversary piece should: it proved emotional, and was received with real warmth by the local Baytown team and the wider community whose families have worked the site for generations. When a film about a workplace makes its own workforce feel seen, the century has been done justice.
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