Maersk Oil – Leveraging high-quality digital content
Client
Maersk Oil
Background
Maersk’s Al Shaheen development in Qatar boasted many superlatives – ranging from the world’s largest 3D seismic survey to drilling the world’s longest horizontal well. Myriad was a key communications partner for Maersk for over 3 years.
The solution
Given all the video and animation work that Myriad had created for Maersk, we felt that it wasn’t getting enough usage out of the high-quality assets as it could do. We recommended to Maersk that we explored the feasibility of developing an interactive application for use in office receptions at events and exhibitions and for presentations.
Maersk greenlit this project. Myriad created interactive media solutions that celebrated the pioneering mindset, teamwork and technology that made the Al Shaheen achievement possible. It was first used at the ADIPEC exhibition in 2010. An HD interactive touchscreen display allowed attendees to browse and select different sections of the project to gain a complete overview. Sections include HSE performance, reservoir development and horizontal drilling.
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