Sustainability
Campaign
ADNOC – UAE Biodiversity Forum
Client
ADNOC
Sector
Sustainability
Service
Brand and reputation
Format
Campaign
Event
UAE Biodiversity Forum, 2023 and 2024
The brief.
A biodiversity forum lives or dies on whether people feel what’s at stake.
Following our work on the inaugural forum in 2023, ADNOC asked us back to create the media collateral for the 2024 UAE Biodiversity Forum: films and print carrying the conservation work going on across Abu Dhabi, the natural habitats being protected and enhanced, and the effort behind that protection.
The opportunity.
Open the forum with hearts and minds, not talking heads.
The obvious film is interview-led: experts explaining importance. We went the other way, a hearts and minds film to open the forum and set its tone, letting Abu Dhabi’s habitats and the work protecting them carry the emotion directly. When the opening film makes the room feel why the day matters, every session after it starts warmer.
The work.
Shot across Abu Dhabi, from the mangroves out.
Location filming across the emirate captured the conservation work and habitats first-hand, cut into films for the forum program, led by the hearts and minds opener, with a poster series carrying the campaign through the venue. Screen set the tone; print kept it present in every corridor and coffee break.
The impact.
The tone of the forum, set in its first minutes.
The opening film gave the day its emotional register before a single panel began, and the campaign gave the event a consistent identity across screen and print. Being asked back after the inaugural 2023 forum is its own result; the 2024 campaign is why the invitation keeps standing.
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