Sustainability
Film & photography
CleanTech Lithium – Investor and Stakeholder Films
Client
CleanTech Lithium
Sector
Sustainability
Service
Investor and capital communications
Format
Film & photography
Year
2022–2023
Projects
Three developments in Chile, 500+ km²
Languages
Three
The brief.
Every lithium company says it’s the green one. CleanTech Lithium needed people to see why.
Using proven direct lithium extraction across three developments in Chile, the company’s aim is to be the greenest lithium supplier to the EV market. That case had to land with three very different rooms at once: investors and shareholders, Chilean government at national and regional level, and the communities living near the projects.
The opportunity.
One story, three languages, three audiences, no translation loss.
The differentiator, extraction without the vast evaporation ponds the industry is known for, is inherently visual, so we showed it. Films built to explain the technology and the projects plainly enough for a community meeting, credibly enough for a ministry, and sharply enough for an investor call, produced in three languages so nothing depended on subtitles doing the work.
The work.
Filmed where the story lives.
Location filming and photography across the Chilean projects, cut into films and social content that carry the company’s plans, its technology and its intentions for the regions it works in. The same material flexes across formats: long-form for briefings and presentations, social cuts for reach, stills for everything in between.
The impact.
The film that went into the room when the plans did.
CleanTech Lithium used the films in high-level meetings with Chilean central and regional government and with local communities, and reported real impact with investors, market commentators and shareholders. In the words of CleanTech Lithium’s Gordon Stein, it let them deliver their messages “in a different and more understandable way”.
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