Energy
2D animation
Dana Petroleum – Cyber Security Awareness
Client
Dana Petroleum
Sector
Energy
Service
Safety and behavior change
Format
2D animation
Audience
Employees, onshore and offshore
The brief.
In this industry, a cyber attack isn’t an IT problem; it’s an operational one.
Dana Petroleum knew that better than most, after a serious security breach brought the risk home to the heart of their operations. The company needed a communications campaign that would make malware real to everyone: not a distant, technical threat, but a danger sitting in the everyday clicks, links and shortcuts all around them.
The opportunity.
Make the invisible threat visible, without the lecture.
Cyber awareness fails when it reads like an IT policy. We used 2D animation and an engaging script to dramatize where the dangers actually live: the plausible email, the innocent-looking attachment, the moment of convenience that opens the door. Animation lets the threat be seen doing what it does, which is the fastest way to make people take it personally.
The work.
A serious risk, drawn to be watched.
A 2D animated campaign highlighting the malware dangers around Dana’s people and the behaviors that shut them out, written to hold attention rather than demand it. The style keeps it approachable; the script keeps it honest about what’s at stake when an attack reaches operations.
The impact.
A workforce that sees the threat coming.
The campaign gave Dana a way to put cyber risk in front of every employee in terms that stick: not compliance language, but consequences they could picture.
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