Technology
Content series
ExxonMobil – Meet the Exxperts
Client
ExxonMobil Signature Polymers
Sector
Technology
Service
Brand and reputation
Format
Content series
Year
2026, ongoing
Filmed
North America and China
Films
90-second web commercials
Rollout
Global marketing channels
The brief.
The Exxpert Service is people. Its marketing wasn’t.
ExxonMobil’s highest tier of polymer support puts senior engineers at customers’ side from concept to commercialization, and it was already a genuine differentiator. But a service made of people disappears in spec-sheet B2B communications. ExxonMobil asked us to bring it to life: make customers feel who they’d be calling, not just what they’d be buying.
The opportunity.
Don’t explain the service. Introduce the person.
We built each film around a real Exxpert and played their working life as lightly comic, fourth-wall-aware storytelling: taking customer calls in a chai cafe, dodging the mailman, going the extra mile in every literal way we could stage. Heightened, but truthful about what the service means: someone this committed, always a call away. Ninety seconds, narrator-driven, made to feel like something you’d actually share rather than something you’d be sent.
The work.
A format built to travel.
The first film introduced Amit, shot over three days, with motion-graphic callouts carrying the technical messaging so the story never slows down for it. Then the format did what formats should: it scaled. New Exxperts filmed in China and North America, each film local in personality and identical in structure, turning one commercial into a series with room to grow as the service does.
The impact.
From one film to a global campaign.
Meet the Exxperts is now fully rolled out, running in ExxonMobil marketing campaigns worldwide, including web advertising. In a category where competitors sell resins on data sheets, ExxonMobil is selling its people, and the campaign gives a highly technical service the one thing B2B communication usually lacks: a face you remember.
