Energy
3D and animation
Kellas Midstream – H2NorthEast
Client
Kellas Midstream
Sector
Energy
Service
Project communications and visualization
Format
3D and animation
Year
2024–2025
Site
CATS Terminal, Teesside
Scale
355MW Phase 1, beyond a gigawatt
Audience
Government, community, supply chain, customers
The brief.
A gigawatt-scale project, and a community that had never seen it.
Kellas Midstream was developing H2NorthEast, a blue hydrogen facility beside its CATS gas terminal on Teesside, designed to supply up to a tenth of the UK’s target hydrogen capacity. Between the project and approval stood two audiences: the government bodies and funders deciding whether it happens, and the residents wondering what it would mean for the view from their window. Kellas asked us to make the project visible to both.
The opportunity.
Don’t describe the plant. Put it on the landscape and let people judge for themselves.
We mapped drone footage of the terminal precisely enough to composite the 3D facility onto the site as it stands, so every audience saw the honest before and after. For the community, that answered the question that matters most, and the answer was reassuring: set against the terminal already there, the new facility barely changes the picture. For government and funders, the same film made an abstract line item concrete.
The work.
One film, working from the horizon down to the molecule.
Real drone footage established the site; 3D animation progressively built the facility in true scale and location; and an in-depth 3D tour followed the whole journey. How natural gas becomes low-carbon hydrogen through Johnson Matthey’s technology. How the carbon is captured rather than released. And how the hydrogen then moves, out through new pipelines to the industry that will burn it, while the captured CO2 heads offshore for storage. Motion graphics carried the key messages, and a process most people have never had explained became as tangible as the terminal next door.
The impact.
The project’s front door, for everyone who needed convincing.
The visualization became the way H2NorthEast introduced itself, used throughout Kellas’s communications with government and community stakeholders. It did its work in a period when the project was selected for the UK’s first carbon capture cluster track, secured Net Zero Hydrogen Fund backing, signed its first customer and was recognized as nationally significant. When a project needs many audiences to understand it at once, one honest film beats a hundred documents.
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